Red Rover, Red Rover, Send Ford ® Right Over

It was announced yesterday that Ford ® has acquired the Rover ® brand from BMW, which was part of deal made in 2000.

Part of this deal was a right of first refusal.


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Trademark 101: What is a Trademark?

Source Welcome to the first day of class! Before we get into the nitty gritty of trademarks, let’s go back to the beginning. And the be...