Skip to main content
14:59 and counting...



While I hesitate to add fuel to the fire that is the Joe the Plumber phenomenon, I figured since he's been in the news (again) this week that it'd be interesting to check out what's going on in the trademark world in terms of the name.

Back in 1996, the name Big Joe the Plumber was filed for plumbing services. The name has been in use since 1916 and is based out of Illinois.

Fast forward 12 years and we've got that phrase saturated into the 2008 political season. As with any pop culture/political phenom, there are folks looking to capitalize on it.

October 12th - Wurzelbacher asks Obama about his tax plan
October 15th - McCain uses the phrase "Joe the Plumber"

October 20th - the USPTO receives the first application for Meet Joe the Plumber
October 21st - two more applications come in, both for clothing
October 28th - three applications filed, 2 for plumbing services and 1 for chicken (I'm confused too). This is also the same day Wurzelbacher appeared at a McCain rally.
November 12th - after a small lull, another application was filed for plumbing services
January 2nd - the most recent filing (and likely not the last) is for clothing.

Now that
Wurzelbacher is back in the news, we'll likely see even more filings. My vote for the next filing is for tax planning services. We'll see...

Comments

Afrida tasnin said…

Thanks for your post.Plumbing & heating professionals serving New Jersey, call (800) 664-8454.
Aladdin Plumbing & Mechanical has half a century of experience and offers free estimates. Call for service 24 hours a day, 7 days a week.

Sewer & Drain Cleaning

Popular posts from this blog

Trademark 101: State Trademark or Federal Trademark?

Now that you know what a trademark is, what a trademark isn’t, and that you should get a trademark, let’s explore if a State trademark or Federal trademark is most appropriate for your needs.
For the USA, trademarks can be obtained either at the State level or the Federal level. So, which do you need? I’ll explain both and that’ll give you a clearer picture as where to go from here.
First and foremost, a State trademark gives you trademark protection for that specific state whereas a Federal trademark gives you trademark protection nationwide. Simple enough, yes? But, which is the right trademark for your needs?
1)Are you actively in business? 2)Are you only doing business in one city or county or just statewide?
If you answered yes to both, then exploring a State trademark is your next step. Here are some advantages to a State trademark:
·The right to expand statewide. The name will be waiting for you in other metros. ·If another mark is infringing upon yours within the state, you’ll have a…

Trademark 101: Should You Trademark?

Now that we know what a trademark is and is not, let’s dive into the next logical question: should you trademark?
The easiest way to answer this question is to look at your business and your plans for it.
-Is the name, logo, or slogan an integral part of your business? -Are you doing business on a statewide or nationwide or international level? If you’re only doing business citywide or countywide, do you see potential for geographical growth? -Would another business in your industry using the same or similar name hurt your business? In other words, is it possible you’d lose customers if someone had the same or similar name in your industry?
If you answered yes to any of the above then exploring a trademark is the way to go.
Here’s what a US Federal trademark gives you:
·A legal presumption of your ownership of the mark and your exclusive right to use the mark nationwide on or in connection with the goods/services listed in the registration (whereas a state registration only provides rights…

Trademark 101: What Isn’t a Trademark?

Yesterday’s post was all about what a trademark is so today we’re going to talk about what a trademark is not. Knowing both sides of that coin will give you a clear idea if a trademark is right for you or not.
Let’s use yesterday’s examples as a jumping off point:
·PEACE is the name of your new clothing line and your logo is the peace sign. Both of these things appear on the tags that are attached to the clothing items. You have a variety of designs and sayings that appear on the front of your clothing items, e.g. the front of a t-shirt.
·LOVE is the name of your daycare services. Your slogan, Love blooms here, appears on the web site, the brochures for new parents, the signage inside & outside of the facility. There are also multiple heart designs, created by you, used in your advertisements.
·HAPPINESS is the name you use for your invention, a new kind of food processor. You have stacks & stacks of technical documents explaining how your invention works and every page has the n…