The Art and Science of Brand Names


On October 12th, NPR's Talk of the Nation had John Colapinto on to talk about the "the art and science of creating brand names." It's a fascinating interview - check it out here.

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Trademark 101: What is a Trademark?

Source Welcome to the first day of class! Before we get into the nitty gritty of trademarks, let’s go back to the beginning. And the be...