Tuesday, November 22, 2011

Tootsie vs Footzy: The Famous Trademark Lawsuit

Here's a great example of the "famous trademark" claim: "Tootsie has decided to file suit in federal court against the makers, a company called Rollashoe, for 'infringing on the brand name' Tootsie Roll." Read the full article here.

Last year, the candymaker, Tootsie Roll, filed an opposition at the USPTO against the shoe brand, Footzyrolls, and then upped the ante last week with a lawsuit.

Is Tootsie Roll's claim of dilution and likelihood of confusion hitting the sweet spot? Or is Footzyrolls correct in claiming this lawsuit is "completely frivolous?"

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