Logos, USPTO Style

This post inspired me to talk a bit about how the USPTO classifies logos.

The USPTO designates six digit coded numbers for each & every logo that's submitted. And, boy, do they get specific. Let's take a look at some examples:

020315: Women wearing scarves on their heads



This logo is registered to Duncan Sutherland who is using this logo in connection with skin care services & products.

Most logos are going to have more than one coding and this mark is no different: 020322, busts of women in profile; 020324, women depicted in caricature form; and, 261101, rectangles.

040525: Other mythological or legendary animals




This interesting logo is owned by Stone Brewing Co. for clothing. Of course, this logo is also coded for beer steins, 110302.

160108: Telephones



Sam Chiodo owns this logo for concierge services & is also coded with 021107: arms, fingers, hands, etc.; 090312: gloves; 110325: serving trays

By looking at just 3 examples, you can see how detailed the process is when filing for a trademark on your logo.

When having a logo search done, it's absolutely a priority that the correct design codes are searched.

If you've got a logo & are wondering what codes apply to you, let me know, shannon@tmexpress.com

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As internet speak and emoticons become more and more prevalent, it only stands to reason that folks are going to start capitalizing on it, which in turn leads to them wanting to protect their work.

So, do you trademark or copyright these symbols?

Actually, you can do both. Let's look at examples of each.

Copyrights:

Now there are a countless number of emoticons/face images out there but if you do happen to create a new one look into filing for a copyright. Yahoo ® did & you can see that record here.

Trademarks:

If you are using emoticons/face images in connection with products and/or services, consider filing for a trademark. Of course, comprehensive research is needed first to ensure that no other party has attempted the same. The USPTO even has a new design code designation just for emoticons.

Plenty of people have already capitalized on this new 'language' in terms of trademarks. Despair Inc has done so for their line of greeting cards, posters & art prints. Check out their products here. To see their USPTO filing, go to the USPTO Status Page and enter in the Serial Number 75502288.

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What good is a logo anyhow?
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