Skip to main content
Starting a Business:
Researching Your Industry

Using this post as inspiration, I want to dig a bit deeper into the concept of researching your intended industry.

Brad Sugars' article How to Research Your Market is a must read. Brad lists a number of ideas, including contacting business groups and universities.

One of the ideas I touched upon yesterday was researching your competition. But how does one even go about doing this? And how do you keep it all organized in such a way that you can actually analyze your results? I'm a big fan of tables – I use them constantly for
TradeMark Express, be it for client bids or summarizing the week. They're easy to create, manage & alter.

I've created a template that can be
viewed & printed here. I filled in the first table with TradeMark Express' information so you can get an idea of how to use this table. Here's a blank form. If you'd like me to send you this table via email, please contact me at Shannon at tmexpress dot com.

Find the holder of a domain address
Free digital library of Internet sites
Using the Web to Research Your Market – PowerHomeBiz

* * * * *

Comments

Audrey Mackay said…
This comment has been removed by a blog administrator.

Popular posts from this blog

$50 Discount: Ends Wednesday, July 20th - Mention the Blog When Ordering

$50 DISCOUNT! Exclusively for you Comprehensive Research & Analysis: Federal/State Trademark & Common-Law Federal Trademark Application Order by Wednesday, July 20! 800-776-0530

So, you finally settled on the perfect name for your product or service – that's fantastic! Finding just the right name is vitally important to the success of any product line or service.
Or, perhaps, we've already searched & filed a trademark for you. If it's been a couple of years, have you had protective research conducted? Do you have a logo or a slogan or a new product/service name?
Regardless if you're new to the world of trademarks or have already gone 'round once, let's walk through a quick primer. Protecting your brand is a vital part of your overall business plan.
Trademark Step-by-Step Primer
1) Is it required that I register my trademark?
No, not at all. However, registering your trademark, specifically your Federal trademark, does provide you with several advantages:
* Pu…

Beware of Official-y Correspondence

Once you get that trademark filed be aware that your information is of public record, which means, unfortunately, some will mine that resource & some of those folks will send you solicitations. 
These solicitations often look very official, and "may use names that resemble the USPTO name, including, for example, one or more of the terms "United States," “U.S.,” "Trademark," "Patent," "Registration," "Office," or "Agency."  
Some will even have documents that resemble actual government documents rather than what you'd expect a company to send and this is often done by "emphasizing official government data like the USPTO application serial number, the registration number, the International Class(es), filing dates, and other information that is publicly available from USPTO records."
Most of these are asking you for money. That's your major warning flag.
"All official correspondence will be from the …

IP Webinar Series: December 9-11th

"The Minority Business Development Agency (MBDA) and the U.S. Patent and Trademark Office (USPTO) will co-host a free webinar series to help business owners understand the intellectual property process, starting on Tuesday, December 9.

Register today!
This three-part webinar series will provide participants with insightful tips for success on getting a patent or registering a trademark or copyright." The trademark webinar takes place on December 11th, 1pm-2pm EST. Register here. I'll be there so "see" you on-line!