Here Comes a New Font

On June 1st, Apple filed a Federal trademark for Menlo in International Class 9, specifically for "typeface fonts recorded on computer software." Typography fans are sure to be all over this whenever Apple decides to premiere it. MacNN noted that Apple also has a European Union filing for Menlo. A helpful comment on that post leads here.

I am not a typographic whiz at all. Anyone care to comment on how big a deal, if any, this is to the font world? Will it be the new standard? Or just one of many?

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