TradeMark Express Blog: All Things Trademark

Domain Names: What NOT to Choose as a Domain Name for Your Business

Choosing a domain name for your business can be one of the most important decisions you make. You want something that relates to your business, is catchy and is easy to remember. Just keep in mind what you don't want.

Top 3 Types of Domain Names to Avoid:

• Names that don't apply to your business or industry: Sounds obvious, I know, but with the millions of domain names that are taken, choosing an obscure name can be a tempting trap to fall into. However, the likelihood of customers finding you gets that much more difficult with a vague name. Also, prominent display on major search engines is harder to acquire.



• Names that are very long: The longer the name, the easier it is for people to forget it altogether or remember it incorrectly. So keep it as short and simple as possible. However, if your business name is long and you're well established in your industry, your best bet may just be sticking with your current name.



• Names that are owned by someone else: It's not possible to secure the exact same domain name as someone else but it is possible to be infringing upon another's trademark or common-law rights with a confusingly similar name. Mistakenly, many times a new company will assume its trade name is legally clear merely because it was able to purchase a dot com or other domain extended name. Prior to securing your domain name, be sure to have comprehensive research conducted on the domain name.

Be creative in choosing your domain name – just remember what to avoid!