Trademark Info: How can Coke ® use Pepsi ® in their Commercials?
This is called nominative use or comparative advertising. Here's what Wiki says:
"Nominative use is a term a defense to trademark infringement in the United States, by which a person may use the trademark of another as a reference to describe the other product, or to compare it to their own."
Check here for further information.
A blog about a variety of issues pertaining to trademarks written in a non-legalese way.
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