Tuesday, August 01, 2006

Trademark Info: How can Coke ® use Pepsi ® in their Commercials?

This is called nominative use or comparative advertising. Here's what
Wiki says:

"Nominative use is a term a defense to trademark infringement in the United States, by which a person may use the trademark of another as a reference to describe the other product, or to compare it to their own."

here for further information.

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